I never saw Sergei Kourdakov’s adrenalin charged
presentations in churches or auditoriums.
His hyped-up image that you read about in newspapers was unfamiliar to
me. I never knew that side of
Sergei. He was never intentionally
showy. Sergei’s stature and awkward
new-to-this-country manner, however, did attract attention everywhere he
went. But he never tried to impress me
with the public side of his life. In
fact, he was the exact opposite when we were together. He was not the least pretentious—he was thoughtful,
fun, and considerate. I never saw the
hype.
Hype, what is hype actually? It means publicity, buildup, and hard sell—to
promote or publicize extravagantly. That
is exactly how Sergei was portrayed at public events. He was an outgoing speaker, and it came
naturally to him. Did he like that exaggerated
part of his new life in the U.S.?
Honestly, I don’t think he did.
He told me he didn’t quite understand all the attention and publicity he
attracted. It surprised him.
So why all the hype then? Urban Dictionary describes hype as a clever
marketing strategy in which a product is advertised as the thing everyone must
have. If you think about it, in an
indirect way, Sergei Kourdakov was the product…what he had to say was the
product. Unfortunately, the marketing
and the hype were necessary to make Sergei’s story known.